Business Brand Research Based on Multi-Feature Fusion Emotion Analysis
With the deepening of globalization, brand plays an important role in determining the competitiveness of enterprises. It is worth thinking about how to quantify the brand value reasonably to achieve the purpose of improving the competitiveness of enterprises. The research of commercial brands based...
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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Frontiers Media S.A.
2022-09-01
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| Colección: | Frontiers in Psychology |
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| Acceso en línea: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.939304/full |
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