MARKETING SUBSTANTIATION, ORGANIZATIONAL AND ECONOMIC CHARACTERISTICS OF SMALL BUSINESS IN THE PROVISION OF HOTEL SERVICES

Abstract. The article proposes a business model for the development of small business in the regional market of services in Ukraine on a generalized methodological approach; the main aspects and parameters of development of hotel services are revealed. The main purpose of the research is to develop...

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Detalhes bibliográficos

Principais autores:	S. Pambuk, I. Ustenko, M. Mardar
Formato:	Artigo
Idioma:	Inglês
Publicado em:	FINTECH Alliance LLC 2021-09-01
coleção:	Фінансово-кредитна діяльність: проблеми теорії та практики
Assuntos:	business plan marketing plan card of the business idea degree of risk of business hostel outline of Osterwalder's business model
Acesso em linha:	https://fkd.net.ua/index.php/fkd/article/view/3268
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