The effect of eWOM and e-service quality on purchase intention at Artic.house restaurant
This study aims to determine the effect of eWOM and e-service quality on purchase intentions at Arctic House restaurant. Quantitative data is formulated through the SPSS application. This study uses more than two variables, so this study uses multiple correlation analysis using the partial hypothesi...
Guardado en:
| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
EDP Sciences
2023-01-01
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| Colección: | E3S Web of Conferences |
| Acceso en línea: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02141.pdf |
| Etiquetas: |
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