Análise do comportamento de compra dos consumidores de smartphones: estudo de caso aplicado aos alunos do IFPB
<p>In view of the advances in technology and its participation in the daily lives of the population, the use of smartphones has become very popular, and it is interesting to understand consumers’ buying behavior. The objective of the present study is to analyze how the buying behavior of smartphone...
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| Główni autorzy: | , , |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Instituto Federal de Educação, Ciência e Tecnologia da Paraíba
2019-06-01
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| Seria: | Revista Principia |
| Hasła przedmiotowe: | |
| Dostęp online: | https://periodicos.ifpb.edu.br/index.php/principia/article/view/1992 |
| Etykiety: |
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