MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY

This study aimed to analyze and evaluate the discovery and creation of opportunities in entrepreneurship moderated by social media. Two variables were used as antecedents namely Prior Knowledge and Entrepreneurial Alertness. This research used structural equation modeling method as well as Partial L...

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Autors principals:	Berlilana Berlilana, Tri Wahyuningsih
Format:	Artigo
Idioma:	Inglês
Publicat:	Universitas Mercu Buana 2021-10-01
Col·lecció:	MIX: Jurnal Ilmiah Manajemen
Matèries:	empirical analisis prior knowledge entrepreneurial alertness media social
Accés en línia:	https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/9379
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