The Effect of Perceived Ease of Use and Perceived Enjoyment on Customer Trust and Loyalty in Online Food Delivery Service
Competition in the online food delivery industry is getting tougher. Hence, companies in the industry must increase customer trust and loyalty to continue to compete. Factors expected to increase trust and loyalty are perceived ease of use and enjoyment. The research aimed to determine whether ther...
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| Glavni autori: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Bina Nusantara University
2023-06-01
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| Serija: | Binus Business Review |
| Teme: | |
| Online pristup: | https://journal.binus.ac.id/index.php/BBR/article/view/8874 |
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