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Political identity, preference, and persuasion

The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that liberals show a greater preference for an object associated with less as opposed to more hierarchy, whereas conservatives do not exhibit such a p...

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Principais autores: Claire Heeryung Kim, DaHee Han, Adam Duhachek, Zakary L. Tormala
Formato: Artigo
Idioma:Inglês
Publicado: Taylor & Francis Group 2018-10-01
Series:Social Influence
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Acceso en liña:http://dx.doi.org/10.1080/15534510.2018.1518786
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