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Reaching youth and young adult audiences online with tobacco prevention messaging: an implementation study of Florida's The Facts Now campaign

IntroductionAs part of its comprehensive tobacco control program, the Bureau of Tobacco Free Florida (BTFF) conducts a statewide campaign called The Facts Now that primarily uses digital and social media to reach youth and young adults. The campaign disseminates messages about the harms of tobacco a...

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Glavni autori: Laurel Curry, Stephanie Lane, Allie Rothschild, Kristin Arnold, Jennifer Duke
Format: Artigo
Jezik:Inglês
Izdano: Frontiers Media S.A. 2026-07-01
Serija:Frontiers in Communication
Teme:
Florida (U.S.A.)
media evaluation
public education campaign
tobacco prevention
youth - young adults
Online pristup:https://www.frontiersin.org/articles/10.3389/fcomm.2026.1840032/full
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