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Marketing Ethics at Islamic Banks: Principles and Practices

This article highlights the principles and implementation of Islamic banking marketing ethics. Ethics based on sharia principles are an essential differentiator from their competitors. It begins from the 4 P’s marketing mix framework, namely product, price, promotion, and place. This article is qual...

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Principais autores: M. Qoshid Al Hadi, Eko Nur Cahyo, Iman Setya Budi
Format: Artigo
Sprog:Inglês
Udgivet: Muhammadiyah University Press 2021-07-01
Serier:Journal of Islamic Economic Laws
Fag:
marketing mix
islamic banks
marketing ethics
marketing practice
Online adgang:https://journals2.ums.ac.id/index.php/jisel/article/view/9321
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