Supply Chain Demand Forecasting and Price Optimisation Models with Substitution Effect

Determining the optimal price of products is essential, as it plays a critical role in improving a company’s profitability and market competitiveness. This requires the ability to calculate customers’ demand in the Fast Moving Consumer Goods (FMCG) industry as various effects exist between multiple...

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Principais autores:	Keun Hee Lee, Mali Abdollahian, Sergei Schreider, Sona Taheri
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2023-05-01
Colecção:	Mathematics
Assuntos:	price optimisation demand prediction demand correlation substitution effect data driven machine learning retailing
Acesso em linha:	https://www.mdpi.com/2227-7390/11/11/2502
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