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Customer Satisfaction: Service Quality or Product Quality (Case Study at Fast Food Restaurant in Jabodetabek)

Along with the increasing number of fast food restaurant (FFR), the level of competition has also increased. Business owners and managers of FFR are required to provide quality services and products to maintain their existence. Product and service quality and customer satisfaction have a close relat...

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Principais autores: Yudhy Kristiawan, Hartoyo Hartoyo, Budi Suharjo
Format: Artigo
Sprog:Inglês
Udgivet: Bina Nusantara University 2021-07-01
Serier:Binus Business Review
Fag:
customer satisfaction
service quality
product quality
fast food restaurant
Online adgang:https://journal.binus.ac.id/index.php/BBR/article/view/6672
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