Factors Influencing Attitude and Intension to use AI Chatbot
Purpose This study aims to empirically investigate the factors influencing the adoption of ChatGPT for marketing purposes, focusing on its use in underdeveloped countries, including Pakistan. The research leverages the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) to explore determ...
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| 1. autor: | |
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| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
BMER Consultancy
2024-07-01
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| Seria: | Reviews of Management Sciences |
| Hasła przedmiotowe: | |
| Dostęp online: | https://rmsjournal.com/index.php/admin/article/view/229 |
| Etykiety: |
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