Driving Luxury Purchases: The Impact of Materialism and Money Attitudes on Conspicuous Consumption in Indonesia's Culture
Background: Conspicuous consumption, particularly luxury goods, is becoming increasingly prevalent in Indonesia, driven by materialism and specific money attitudes. Beyond individual desires for power, pleasure, and pride, social pressures to conform and display social status significantly infl...
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| Главный автор: | |
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| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Department of Mass Communication, University of Nigeria
2025-06-01
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| Серии: | Ianna Journal of Interdisciplinary Studies |
| Предметы: | |
| Online-ссылка: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/594 |
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