The Effect of Scarcity Messages on Tourists’ Impulsive Buying Motivation and Impulsive Buying Behavior in Online Booking: The Moderating Role of Travel Experience
Introduction Travel marketers use the appeal of scarcity messages as a promotional tool and technique to make the product or service more attractive with the ultimate aim of selling faster and more. Scarcity messages have proved to be extremely practical and effective, especially in the online envir...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
Allameh Tabataba'i University Press
2022-03-01
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| Col·lecció: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
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| Accés en línia: | https://tms.atu.ac.ir/article_13753_795d2d0464b5f284e518e3f05c7cc173.pdf |
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