Toward a framework for online public relations in higher education: a comparative study of PR practices in Jordan and Pakistan

Having a significant role, online public relations (PR) in higher education institutions (HEIs) has attained an essential place regarding the management of reputation, involving stakeholders and tackling crises. Nonetheless, in developing countries such as Jordan and Pakistan, the dialogic and strat...

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Bibliografische Detailangaben

Hauptverfasser:	Ahmad Alsharairi, Muhammad Zammad Aslam, Mohammed Kamel Al-Quran, Mikhled Khalaf Alnawafah, Muhammad Noor AlAdwan
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Taylor & Francis Group 2026-12-01
Schriftenreihe:	Cogent Social Sciences
Schlagworte:	Online/digital public relations functionality of higher education system Jordan Pakistan comparison-based study dialogic/two-way communication
Online-Zugang:	https://www.tandfonline.com/doi/10.1080/23311886.2026.2635782
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