The Modeling of the Formation Mechanism of Consumer Intention in Short Video Marketing
[Purpose/Significance] In recent years, short video marketing has become a new field of e-commerce, and the study on the formation mechanism of consumer intention in short video marketing will help marketers to better formulate marketing strategy and enhance marketing effect. [Method/Process] The st...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Chinês |
| Publicado em: |
Editorial Department of Journal of Library and Information Science in Agriculture
2020-10-01
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| coleção: | Nongye tushu qingbao xuebao |
| Assuntos: | |
| Acesso em linha: | http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-10-35.pdf |
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