The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to identify emotions and subjective consumer preferenc...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Mendel University Press
2019-01-01
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| Serie: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Soggetti: | |
| Accesso online: | https://acta.mendelu.cz/67/4/1061/ |
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