The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
Traditional methods of conducting consumer behavior do not provide enough detailed information and therefore the paper aimed to demonstrate the use of consumer neuroscience when examining a selected product policy tool by using biometric methods to identify emotions and subjective consumer preferenc...
-д хадгалсан:
| Үндсэн зохиолчид: | , , |
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| Формат: | Artigo |
| Хэл сонгох: | Inglês |
| Хэвлэсэн: |
Mendel University Press
2019-01-01
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| Цуврал: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Нөхцлүүд: | |
| Онлайн хандалт: | https://acta.mendelu.cz/67/4/1061/ |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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