Market Development and Narratives: Breakfast Cereal Market in Japan, the 1960s-2010s
The aim of this study is to clarify the development history of the breakfast cereal market. The following specific research questions are posed. (1) What products did companies create and how did they provide value as the breakfast cereal market evolved? (2) How did the market, mainly consumers, res...
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitat de Barcelona
2025-07-01
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| Col·lecció: | Journal of Evolutionary Studies in Business |
| Matèries: | |
| Accés en línia: | https://revistes.ub.edu/index.php/JESB/article/view/42393 |
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