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Exploring barriers and facilitators to direct-to-retail sales channels

In 2020, a mobile application (app) was developed to connect small food retailers with local pro­ducers, recognizing the underutilization of direct-to-retail sales channels. Before piloting the app, formative research was conducted in Charles County, Maryland, to gain an understanding of existing d...

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Hoofdauteurs: Audrey Thomas, Emma Lewis, Lisa Poirier, Stacey Williamson, Yutong Xie, Alexis Lightner, Joel Gittelsohn
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Lyson Center for Civic Agriculture and Food Systems 2024-11-01
Reeks:Journal of Agriculture, Food Systems, and Community Development
Onderwerpen:
direct-to-retail
direct marketing
mobile app
food retail
distribution networks
food access
Online toegang:https://foodsystemsjournal.org/index.php/fsj/article/view/1301
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