Analyzing of Barberbos Consumer Purchase Decision Stages in Picking Barbershop
This research aims to explore the entire consumer purchasing decision process in choosing Barberbos, from problem recognition to post-purchase. The method used is qualitative with a case study approach, the sample was taken by purposive sampling, namely 23 people who were consumers who had tried Bar...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universitas Bung Hatta
2024-07-01
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| Col·lecció: | Jurnal Manajemen Universitas Bung Hatta |
| Accés en línia: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/25541 |
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