MARKET ORIENTATION APPROACHES: A LITERATURE REVIEW
Market orientation concept has emerged in the 1990s as an application of marketing concept. The concept was the subject for many researchers` studies. The purpose of this study is to investigate the fundamental thoughts in literature about market orientation concept. The widespread thought in the l...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
İstanbul University-Cerrahpasa
2021-04-01
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| Col·lecció: | Journal of Business Administration and Social Studies |
| Matèries: | |
| Accés en línia: | https://j-ba-socstud.org/index.php/pub/article/view/135 |
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