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Perceived Convenience, Perceived Benefits, Perceived Price, Trust, Attitude and Decision to Use of The Shopee Marketplace

The main objective of this study is to analyze the effect of perceived convenience, perceived benefits, perceived price and trust on usage decisions through attitudes towards shopee users. The sampling technique used in this study was purposive sampling with the nonprobability sampling method. The n...

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Principais autores: Angela Selvia Setyaningrum, Dihin Septyanto, Siti Mariam
Format: Artigo
Sprog:Indonésio
Udgivet: Institut Ilmu Sosial dan Manajemen STIAMI 2023-09-01
Serier:Majalah Ilmiah Bijak
Fag:
perceived convenience
perceived benefits
perceived price
trust
attitude and decision to use
Online adgang:https://ojs.stiami.ac.id/index.php/bijak/article/view/3408
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