Crowdfunding as a Strategy for the Convergence of Digital and Traditional Forms of Marketing
The purpose. To reveal the potential of using crowdfunding for marketing purposes. The paper considers the concept of crowdfunding, the history of its emergence, the formation of its modern model as a result of digitalization, describes the modern model of crowdfunding and identifies the benefits th...
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| Hoofdauteur: | |
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| Formaat: | Artigo |
| Taal: | Russo |
| Gepubliceerd in: |
International Centre for Scientific and Technical Information (ICSTI)
2024-01-01
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| Reeks: | Informaciâ i Innovacii |
| Onderwerpen: | |
| Online toegang: | https://journal.icsti.int/jour/article/view/231 |
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