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DOES ENVIRONMENTAL, SOCIAL AND GOVERNANCE HAVE AN IMPACT ON HOW GREEN HOTELS ARE? PURCHASE INTENTION AS A MODERATOR VARIABLE. OPINIONS OF A SAMPLE OF HOTEL CUSTOMERS IN IRAQ

Investigating ESG and its effects on green hotels is the current study's goal. As well as the connection between the moderating effect of purchase intention. Applying the Theory of Planning Behavior (TPB) as a theoretical framework. Data (720) on workers in the hotel industry were gathered using t...

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Huvudupphov: Nadia Atiyah ATSHAN, Hamiza JAMALUDDIN, Chong Seng TONG, Hadi AL ABRROW, Sammar ABBAS
Materialtyp: Artigo
Språk:Inglês
Utgiven: Editura Universităţii din Oradea 2024-11-01
Serie:Geo Journal of Tourism and Geosites
Ämnen:
environmental
social
and governance
green hotel
theory of planned behavior
purchase intention
tourism
hospitality
Länkar:https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56431-1345.pdf
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