Impact of strategic orientation on sustainable competitive advantage: the mediating role of organizational capabilities

Emerging economies face numerous challenges; thus, gaining and sustaining competitive advantage has become imperative. Despite the relevance of competitive advantage, its linkages with organizational capabilities and strategic orientation remain underexplored. Thus, this study examines the determina...

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Bibliografski detalji

Glavni autori:	Mohammed Majeed, Ahmed Tijani, Kwame Simpe Ofori, Aidatu Abubakari, George Oppong Appiagyei Ampong
Format:	Artigo
Jezik:	Inglês
Izdano:	Taylor & Francis Group 2025-12-01
Serija:	Cogent Social Sciences
Teme:	Strategic orientation technology social media marketing capabilities sustainable competitive advantage
Online pristup:	https://www.tandfonline.com/doi/10.1080/23311886.2025.2457230
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