Traveler Pro-social Behaviors at Heritage Tourism Sites

This study aimed to explain the development of tourists’ pro-social intentions during heritage tourism within the pandemic context by combining the norm activation model (NAM) and two significant variables in the theory of planned behavior (TPB). The quantitative data analysis results indicated that...

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Autors principals:	Peng Zhu, Xiaoting Chi, Hyungseo Bobby Ryu, Antonio Ariza-Montes, Heesup Han
Format:	Artigo
Idioma:	Inglês
Publicat:	Frontiers Media S.A. 2022-06-01
Col·lecció:	Frontiers in Psychology
Matèries:	COVID-related heritage tourism norm activation model (NAM) attitude toward the pro-social behavior anticipated emotions social norm pro-social behavioral intentions
Accés en línia:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.901530/full
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