Student perspectives on recruitment and retention in part time MBA programs

Abstract The MBA market is becoming increasingly competitive, posing a threat to existing programs. Business schools need to determine what today’s MBA candidates are seeking and provide attractive offerings that students see as worth the investment. This case study used focus groups to determine wh...

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Hlavní autoři:	Amber K. Gray, Kimberly L. Schave, Joey-Lynn Bialkowski-Peterson
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Springer 2026-02-01
Edice:	Discover Education
Témata:	MBA Recruitment Retention Flexibility
On-line přístup:	https://doi.org/10.1007/s44217-026-01278-3
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