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Deep Adaptive Interest Network for CTR Prediction

Click-Through Rate (CTR) prediction is important in many industrial applications, such as E-commerce, news, and information. Understanding sophisticated feature interactions behind users’ behaviors is essential for CTR prediction. Although existing methods have made significant improvements,...

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Principais autores: Jianguo Wei, Lei Wang, Meiling Ge
Format: Artigo
Sprog:Inglês
Udgivet: IEEE 2023-01-01
Serier:IEEE Access
Fag:
Click-through rate prediction
recommendation system
machine learning
attention mechanism
Online adgang:https://ieeexplore.ieee.org/document/10266357/
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