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Understanding Brazilians’ Intentions in Consuming Sustainable Fashion

This study analyzed the determinants of sustainable fashion purchasing behavior, incorporating the following factors into the Theory of Planned Behavior: moral obligation, awareness of consequences, and previous sustainable purchasing behavior. A survey was carried out with Brazilian consumers of su...

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Detalhes bibliográficos
Main Authors: Mikaela Daiane Prestes Floriano, Celso Augusto de Matos
Formato: Artigo
Idioma:Inglês
Publicado em: FUCAPE Business School 2022-01-01
Colecção:BBR: Brazilian Business Review
Assuntos:
Acesso em linha:http://www.redalyc.org/articulo.oa?id=123075329004
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