Determining the Factors Affecting Purchasing Intentions of the Football Fans Towards the Uniform Sponsor Brands by Using Logistic Regression Analysis
Sponsorship in sport products is substantial in both the continuance of the activities of the sport product and the increase of the brand effectiveness of the sponsor brand. The sponsorship activities is also important for the football as a sport product that has widespread and loyal consumers. The...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
İstanbul University-Cerrahpasa
2019-11-01
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| Col·lecció: | Research in Sports Science |
| Matèries: | |
| Accés en línia: | https://rissjournal.org/index.php/pub/article/view/87 |
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