Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)
Experiential marketing is one of the newest methods of marketing that has attracted customers of the target market through the related connections of brand equity and brand image. This study has investigated mixed experiential marketing on brand equity and brand image in Royal Mattress Company. Rese...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Persa |
| Publicat: |
University of Tehran, Faculty of Management
2018-06-01
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| Col·lecció: | مدیریت بازرگانی |
| Matèries: | |
| Accés en línia: | https://jibm.ut.ac.ir/article_66307_2d586cf8f48d2c8424256bb85cb1fecb.pdf |
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