Emotional Contagion: A Brief Overview and Future Directions
Social interactions can trigger emotional contagion between individuals resulting in behavioral synchrony. Emotional contagion can be a very effective and attractive strategy in communication and advertising, and understanding the mechanisms underlying emotional contagion can help marketers to impro...
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| Principais autores: | , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Frontiers Media S.A.
2021-07-01
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| Serija: | Frontiers in Psychology |
| Teme: | |
| Online dostop: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.712606/full |
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