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Generation Z consumers' motives and barriers to purchasing organic food products in Serbia

The aim of this study is to identify and analyze the main motives and barriers for purchasing organic food in the Generation Z market segment in Serbia. A quantitative study was conducted through a survey questionnaire filled out by 213 students from three universities. The results are based on desc...

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Главные авторы: Vehapi Semir, Mitić Sanja
Формат: Artigo
Язык:Inglês
Опубликовано: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2021-01-01
Серии:Ekonomika Poljoprivrede (1979)
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Online-ссылка:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2021/0352-34622104985V.pdf
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