BUYERS PORTFOLIO IN EXPORT AND INTERNATIONAL MANAGEMENT
The paper in front of you develops methodology for monitoring of company’s buyers located on the foreign markets by simultaneous monitoring of marketing and financial parameters – market share, share of buyer in total profitability of the company, and including as additional element the average paym...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Banja Luka, Faculty of Economics
2007-12-01
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| coleção: | Acta Economica |
| Assuntos: | |
| Acesso em linha: | http://ae.ef.unibl.org/index.php/AE/article/view/264 |
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