A METHOD FOR DESIGNING A CROSS-SELLING STRATEGY FOR PAID MEDICAL SERVICES BASED ON INTELLECTUAL PATIENT RELATIONSHIP MANAGEMENT TECHNOLOGY

The method for designing a cross-selling strategy for paid medical services based on services consumption analysis and simulated protability level in the context of clusters and patient proles has been developed. The proposed method allows to increase the e-ciency of health care organizations in...

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Автор:	S. Tsyganov
Формат:	Artigo
Мова:	Inglês
Опубліковано:	Publishing House of the State University of Management 2018-09-01
Серія:	Вестник университета
Предмети:	cross-selling patient relationship management paid medical services health care organization health care information system
Онлайн доступ:	https://vestnik.guu.ru/jour/article/view/1139
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