The Impact of a Web Banner Position on the Webpage User Experience

Visual perception of a web banner depends on different parameters. Webpage template configuration and web banner position are important parameters that can affect the banner visibility. This paper aims to determine the impact of a web banner position on the banner visibility and webpage user experie...

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Bibliografiska uppgifter

Huvudupphov:	Snježana Ivančić Valenko, Damira Keček, Marko Čačić, Katarina Slanec
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	University North 2022-01-01
Serie:	Tehnički Glasnik
Ämnen:	banner position banner visibility eye tracking user experience web banner webpage
Länkar:	https://hrcak.srce.hr/file/394106
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