Empowerment through Femvertising: Reality or Myth?
This article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising str...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Guadalajara
2022-05-01
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| Serie: | Mercados y Negocios |
| Soggetti: | |
| Accesso online: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7669 |
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