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Retailers’ competitiveness on global markets

The aim of the chapter is to show that now retail trade is a global sector but because of its specificity new strategies are necessary if global retailers want to sustain their advantage. The  concept of globalization is discussed and then referenced to the retail sector.  The process of retail inte...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Grażyna Śmigielska, Renata Oczkowska
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: Krakow University of Economics 2017-02-01
Cyfres:International Entrepreneurship Review
Pynciau:
Mynediad Ar-lein:https://iertest.uek.krakow.pl/index.php/pm/article/view/1242
Tagiau: Ychwanegu Tag
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