Global challenges and perspectives of marketing of healthy food products
This paper deals with global trends of healthy food market growth, Serbian export potential as well as with the importance and role of positioning and other marketing strategies in this field. Secondary data will be used for identifying characteristics and range of healthy food market on a global le...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Srpsko udruženje za marketing
2012-01-01
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| Col·lecció: | Marketing (Beograd. 1991) |
| Matèries: | |
| Accés en línia: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2012/0354-34711203205M.pdf |
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