Marketing Policy of the State Public Scientific Technological Library of the SB RAS in Relation to Library and Information Resources and Services

An important factor for not only development, but existence of the library, is its work to attract the audience, for which varieties of marketing technologies are used. However, the larger and more diverse the library audience becomes, the more difficult it is to monitor and regulate the completenes...

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Autor principal:	A. E. Rykhtorova
Format:	Artigo
Idioma:	Russo
Publicat:	Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2022-02-01
Col·lecció:	Библиосфера
Matèries:	library marketing user research promotion of library information resources and services library marketing policy
Accés en línia:	https://www.bibliosphere.ru/jour/article/view/1767
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