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DID SOCIAL FACTORS REALLY IMPACT THE INVESTMENT BEHAVIOUR?

Investing in the stock market has become a common practice in the modern world. Despite the fact that stock market investments provide substantial returns, they also entail substantial risk. The behavior and attitudes of an investor depend on the level of risk involved. Social and psychological fact...

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Principais autores: Gopi Selvapandian, Balamurugan Gunabalan, P.S. Shiva Shankar
Format: Artigo
Sprog:Inglês
Udgivet: ICT Academy of Tamil Nadu 2023-11-01
Serier:ICTACT Journal on Management Studies
Fag:
individual investors
social factors
psychological factors
behavioural intention
attitude
subjective norm
perceived behavioural control
Online adgang:https://ictactjournals.in/paper/IJME_Vol_9_Iss_4_Paper_4_1839_1845.pdf
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