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Where you lead, I will follow: Developing a new measure for studying parasocial involvement with influencers

Parasocial involvement with influencers (PII) on social media has rapidly increased in recent years. Currently, little is known about the impact of this development, as psychometrically evaluated measurement instruments capturing nuances of PII are lacking. Building on theory and qualitative findin...

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Principais autores: Johanna L Degen, Diana Pistoll, Andreas M. Brandmaier, Sonja Bröning
Format: Artigo
Sprog:Inglês
Udgivet: Masaryk University 2025-06-01
Serier:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Fag:
parasocial involvment
parasociality
social media
influencer-follower relationships
parascial attachment
Online adgang:https://cyberpsychology.eu/article/view/38592
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