From Commitment to Action: The Mediating Effect of Environmental Identity in Green Buying, with Eco-Conscious Behavior as a Moderator

Understanding the factors that drive green buying intentions has become critical, as environmental issues continue to rise globally. The study investigates the influence of environmental commitment and green motivation on environmental identity and green purchasing intentions. Additionally, it asses...

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Detalhes bibliográficos

Principais autores:	Hebatallah A. M. Ahmed, Abdelrahman A. A. Abdelghani, Sameh Fayyad, Kareem A. Rashwan
Formato:	Artigo
Idioma:	Inglês
Publicado em:	MDPI AG 2025-08-01
coleção:	Administrative Sciences
Assuntos:	environmental commitment green motivation environmental identity green purchasing intention eco-conscious behavior Egypt
Acesso em linha:	https://www.mdpi.com/2076-3387/15/8/303
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