The Image of a Modern Woman in the Advertising Discourse: on the Material of Media Texts of Glossy Magazines in Russia

The authors use the material of female glossy magazines to investigate, on the basis of a discourse analysis and the contextual method, verbal features of stylistically strong positions of the advertising text, revealing an image of the modern woman who conducts active professional and private life....

Ausführliche Beschreibung

Bibliografische Detailangaben

Hauptverfasser:	Luiza N. GISHKAEVA, Natalia V. DUBININA, Svetlana A. MOSKVICHEVA, Liudmila V. KRIVOSHLYKOVA
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Transylvanian Association for Romanian Literature and Culture of Romanian People (ASTRA), Năsăud Department, Salva Circle 2019-07-01
Schriftenreihe:	Astra Salvensis
Schlagworte:	Addressee glossy magazine heading media text metaphorical slogan techniques advertising
Online-Zugang:	https://astrasalvensis.eu/blog/mdocs-posts/55-luiza-n-gishkaeva-natalia-v-dubinina-svetlana-a-moskvicheva-liudmila-v-krivoshlykova-the-image-of-a-modern-woman-in-the-advertising-discourse-on-the-material-of/
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