"Click on the Following Link to Join Our Channel”: Persuasion Techniques Deployed in “Channel Advertising” in Telegram and Eitaa Messengers
Social Networking Sites are playing a significant role in advertising. Besides the conventional commercial ads, a new type of advertising, called “channel ads” or “link exchange” is growing in Telegram and Eitaa messengers. Deploying a variety of persuasion techniques, these ads aim at persuading us...
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| Formato: | Artigo |
| Idioma: | Persa |
| Publicado em: |
Allameh Tabataba'i University Press
2021-03-01
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| coleção: | مطالعات رسانههای نوین |
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| Acesso em linha: | https://nms.atu.ac.ir/article_13366_400ab4ae71e2803dcf4ea814473494ba.pdf |
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