Market Opportunities for Hay Milk: Factors Influencing Perceptions among Italian Consumers

Central and South Italy are characterized by small-scale dairy farms and growing abandonment by farmers for other, better-paid, off-farm jobs. New marketing concepts for milk can be one solution to remunerate mountain farmers for their efforts. This study investigates the potential market for hay mi...

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Auteurs principaux:	Nadia Palmieri, Alessandra Pesce, Milena Verrascina, Maria Angela Perito
Format:	Artigo
Langue:	Inglês
Publié:	MDPI AG 2021-02-01
Collection:	Animals
Sujets:	consumer attitudes willingness to consume hay milk geographical indication traditional food
Accès en ligne:	https://www.mdpi.com/2076-2615/11/2/431
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