Essence and structure of customer capital: management aspect
The analysis of approaches of allocation of components of customer capital of the enterprise is carried out. It was established that the main participants in the management of customer capital are the enterprise and its customers, and the object of management is the relationship between them. It is...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Zhytomyr Polytechnic State University
2018-08-01
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| Schriftenreihe: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| Schlagworte: | |
| Online-Zugang: | http://pbo.ztu.edu.ua/article/view/142204/139821 |
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