Digital marketing factors and buying behaviour in the fashion industry: Evidence from GEN Z consumers in Africa
The fashion industry, especially within e-commerce, stands as a highly dynamic sector, being the largest business-to-consumer (B2C) market with a global valuation of $768.7 billion in 2023 and an anticipated annual growth rate of 9.4%, potentially reaching $1,103.1 billion by 2027, underscoring its...
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| Autores principales: | , , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
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University of Pristina in Kosovska Mitrovica, Faculty of Economics
2025-01-01
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| Colección: | Ekonomski Pogledi |
| Materias: | |
| Acceso en línea: | https://scindeks-clanci.ceon.rs/data/pdf/1450-7951/2025/1450-79512501001A.pdf |
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