Analisis Pengaruh Branding Terhadap Minat Beli Sepatu Lokal di Kalangan Gen Z: Studi di Desa Padenganploso

This study aims to analyze the influence of branding on the purchase intention of local shoes among Generation Z, with a focus on Padenganploso Village. Branding is considered a strategic factor that can shape consumer perceptions and loyalty, especially among the younger generation, who are highly...

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Detalles Bibliográficos

Principais autores:	Taruna Firlian Tama, Adhitya Nugraha Pratama
Formato:	Artigo
Idioma:	Inglês
Publicado:	Forum Kerjasama Pendidikan Tinggi 2025-05-01
Series:	Jurnal Akutansi Manajemen Ekonomi Kewirausahaan
Assuntos:	branding purchase intention local footwear generation z micro small medium enterprises (msmes)
Acceso en liña:	https://journal.fkpt.org/index.php/JAMEK/article/view/1965
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